This bridge story is an illustration of how you can use the bridge as one more tool to promote your brand. It’s not a long story but there is an important message that might be useful for some.
Links Bridges was contracted by The Marshes Golf Club to provide a replacement for a wood bridge that had suffered the fate that eventually befalls all wood bridges – rotten deck and rotten beams.
The Marshes is a prestigious public course in Canada’s capital city – Ottawa. The Marshes sits in the midst of high rise buildings with millions of square feet of high end office space. A luxury hotel – The Brookstreet is part of the property.
The Marshes, office buildings – which house numerous world leading technology companies – and golf course are under common ownership. The golf course was designed by world-renowned architect Robert Trent Jones Sr.
The bridge was a simple enough project – 50’ long X 6’ wide in a wood finish. They chose the flat ‘Timber’ model because the bridge is set in a bit of gulley and spans one of the many wetlands that gives The Marshes its name.
One of the features that Links Bridges uniquely offers is for logos to be incorporated on to the decks of bridges. These are actually done with a laser process that results in a ‘negatively’ embossed logo on the deck. The significance of this is that it means the logo lasts forever – like the bridge. It won’t fade and weaken over time. Faded logos do a great disservice to a brand as they convey the wrong message.
The Marshes took advantage of the opportunity presented by the new bridge to place not only The Marshes logo on one end but also the logo for The Brookstreet Hotel. This is a clever means of ‘linking’ the brands and reminding golfers that the hotel and its many amenities are integral to the golf property.
Two ends of the same bridge showing different logos – the distinctive The Marshes Logo with its red-wing blackbird and The Brookstreet Hotel with its stylized ‘B’.
The main point of this bridge story is that good organizations recognize the value and importance of promoting their ‘brand’. Links Bridges can help by incorporating your logo on the deck of your new bridge(s)
This bridge story is about what we consider to be one of the most important innovations that will impact on what we can offer for golf courses, municipalities and other organizations with bridges over the next few years. It is about how we have developed a method to manufacture a simple fiberglass ‘skin’ (in a wood or other finish) to make old bridges ‘new’ and extend their lives by decades in some cases.
We have to give credit where it is due and acknowledge that this innovation was developed to respond to needs identified by some wonderful people at the Sirocco Golf Club in Calgary, Alberta. They were the first to push us in this direction. We first heard from Dean Clarke the Superintendent at Sirocco and later from Tom Ellison the General Manager at Sirocco.
They identified that they had 9 bridges that were still OK but going relatively fast. The substructures were fine but the decks were on the verge of needing replacement. Working together, we came up with the idea of smoothing the decks to the point where we could bond and seal a thin, custom-manufactured fiberglass skin (in a wood finish) to the existing decks. The process also involves sealing the joints of the ‘skins’ – which were made in sections to custom-fit over the entire deck.
This achieves a number of really important things:
The bridge looks ‘new’. Everything you can see is in fact new and the remainder is hidden.
The deck is now a low-maintenance, long-lasting fiberglass surface.
The deck and substructure are now sealed from any further moisture or UV exposure or penetration. The deterioration of the substructure will now virtually stop.
Pre & post coating shows the dramatic difference between the ‘before’ and ‘after’.
We are now working with the Sirocco team to complete the process on their remaining bridges. At the same time, we are extended the offer for this product and service to the broader market as our research tells us that there is substantial potential for this to be a huge benefit to many of our customers to allow them to save a lot of money.
This bridge story is a tribute to the determination of Links Bridges’ Installation team and as well to the precision of our Manufacturing team. Without both of these, this story would read differently.
Links Bridges was contracted by a public housing organization to provide a replacement for a bridge that connected a parking lot to the 2nd floor entrance of a multi-unit housing building.
The key to success, aside from providing a great, long-lasting, low-maintenance bridge, was to minimize the down-time between bridge removal and bridge replacement. The bridge was a key entrance and egress for the residents who would suffer major inconvenience if they lost use of the bridge for more than a day.
It was determined, based on historical engineering data, that the existing foundations could be re-used. Links Bridges was supplying a fiberglass bridge which was considerably lighter than the existing steel bridge/concrete deck previously installed. It was also important to fit the bridge perfectly into an existing building alcove so that building structures were not impacted and the interior floor/deck interface were on the exact same level.
Existing Steel Bridge – 40’ long
The bridge was made and completely assembled so that it could be installed in 1 piece to minimize down time between bridges. The installation date was set and equipment and personnel scheduled to come in to remove and demolish the existing bridge. The plan was for ‘same-day’ removal and installation.
As it turned out, events affected plans. The scheduled day turned out to the coldest day of the winter and a heavy snowfall made things even more difficult. Our hardy crew would not be deterred and work proceeded.
The real problem happened when the old bridge was lifted out, we discovered damage to one of the concrete footings. The damage was such that the bearing points for the new bridge were compromised.
We quickly got the Engineering Team involved and they designed a solution that involved anchoring steel angles into the (uncompromised) sides of the foundations to provide a new bearing surface for the bridge beams. Our daylight hours were quickly disappearing and lifting a 40’ bridge into a tight space in dark, snowing, sub-zero conditions is never a good plan. Besides, we still needed to locate a steel fabricator who would be willing to stop what they were doing and cut some angle steel to the sizes that were required.
With a bit of luck, charm and determination, we managed to get the steel that same night. Throughout the next morning and afternoon our hardy crew suffered through extreme conditions to get these installed to provide a bearing platform for our bridge beams. With daylight quickly fading, our crane started to lift the bridge into place.
Thanks to the precision work of our manufacturing team, the bridge was a perfect fit for the tight space. Within an hour the bridge was anchored and ready for use. This important access for the building residents was restored.
This picture was taken the morning after installation. Snow and sub-zero temperatures made things a little more difficult.
This year’s GIS is in Orange County Convention Center in Orlando, Florida from February 4 to 9.
A new feature at the 2017 GIS is ‘Inside the Ropes’. The Golf Course Builders Association of America (GCBAA) and other sponsors are teaming with GIS to create a 9,000 square foot area featuring Golf Course amenities. Links Bridges is one of the key sponsors.
‘Inside the Ropes’ is a must-see at the 2017 GIS. Links Bridges will provide an actual golf course bridge ‘Inside the Ropes’. The bridge will be Links Bridges’ ‘Woody’ model – our most popular golf course bridge. The ‘Woody” is made of 100% fiberglass and has a very authentic wood finish.
This is a unique opportunity for Golf Course Operators to check out the look and feel of a Fiberglass Golf Course bridge. Wood bridges rot, steel bridges rust – both require maintenance. Fiberglass bridges outlast all other bridges. They require no maintenance and retain their natural looks for decades.
Be sure to visit ‘Inside the Ropes’ and come see Links Bridges at Booth # 1612 at the 2017 GIS in Orlando.
The Wood bridge at GIS2017 is 15 feet by 6 feet with ramp in both sides. Would you like to take it home with you?
The Links Bridges Team had a great time at the Golf Industry Show in San Diego – February 11 to 13, 2016. We were thrilled with the quality and volume of traffic checking us out.
We attend these shows as one way to make sure that more people are aware that they have a different and better option for their golf course bridge requirements. From our perspective, this show was an unqualified success!
Never before have we had the opportunity to interact with so many in the golf industry who have immediate and pending needs for bridges.
This show was also a chance for us to catch up with old friends and meet new ones. The NGCOA and GCSAA are to be congratulated on the success of this year’s show.