branding
Written by The Bridge Lady (Regina)

‘Branding’

This bridge story is an illustration of how you can use the bridge as one more tool to promote your brand.  It’s not a long story but there is an important message that might be useful for some.

Links Bridges was contracted by The Marshes Golf Club to provide a replacement for a wood bridge that had suffered the fate that eventually befalls all wood bridges – rotten deck and rotten beams.

The Marshes is a prestigious public course in Canada’s capital city – Ottawa.  The Marshes sits in the midst of high rise buildings with millions of square feet of high end office space.  A luxury hotel – The Brookstreet is part of the property.

The Marshes, office buildings – which house numerous world leading technology companies – and golf course are under common ownership.  The golf course was designed by world-renowned architect Robert Trent Jones Sr.

The bridge was a simple enough project – 50’ long X 6’ wide in a wood finish.  They chose the flat ‘Timber’ model because the bridge is set in a bit of gulley and spans one of the many wetlands that gives The Marshes its name.

One of the features that Links Bridges uniquely offers is for logos to be incorporated on to the decks of bridges.  These are actually done with a laser process that results in a ‘negatively’ embossed logo on the deck.  The significance of this is that it means the logo lasts forever – like the bridge.  It won’t fade and weaken over time.  Faded logos do a great disservice to a brand as they convey the wrong message.

The Marshes took advantage of the opportunity presented by the new bridge to place not only The Marshes logo on one end but also the logo for The Brookstreet Hotel.  This is a clever means of ‘linking’ the brands and reminding golfers that the hotel and its many amenities are integral to the golf property.

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Two ends of the same bridge showing different logos – the distinctive The Marshes Logo with its red-wing blackbird and The Brookstreet Hotel with its stylized ‘B’.

The main point of this bridge story is that good organizations recognize the value and importance of promoting their ‘brand’.  Links Bridges can help by incorporating your logo on the deck of your new bridge(s)

Carlteon Place
Written by The Bridge Lady (Regina)

In a hurry? What could go wrong?

This bridge story is a tribute to the determination of Links Bridges’ Installation team and as well to the precision of our Manufacturing team.  Without both of these, this story would read differently.

Links Bridges was contracted by a public housing organization to provide a replacement for a bridge that connected a parking lot to the 2nd floor entrance of a multi-unit housing building.

The key to success, aside from providing a great, long-lasting, low-maintenance bridge, was to minimize the down-time between bridge removal and bridge replacement.  The bridge was a key entrance and egress for the residents who would suffer major inconvenience if they lost use of the bridge for more than a day.

It was determined, based on historical engineering data, that the existing foundations could be re-used.  Links Bridges was supplying a fiberglass bridge which was considerably lighter than the existing steel bridge/concrete deck previously installed.  It was also important to fit the bridge perfectly into an existing building alcove so that building structures were not impacted and the interior floor/deck interface were on the exact same level.

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Existing Steel Bridge – 40’ long

The bridge was made and completely assembled so that it could be installed in 1 piece to minimize down time between bridges.  The installation date was set and equipment and personnel scheduled to come in to remove and demolish the existing bridge.  The plan was for ‘same-day’ removal and installation.

As it turned out, events affected plans.  The scheduled day turned out to the coldest day of the winter and a heavy snowfall made things even more difficult.  Our hardy crew would not be deterred and work proceeded.

The real problem happened when the old bridge was lifted out, we discovered damage to one of the concrete footings.  The damage was such that the bearing points for the new bridge were compromised.

Carlteon Place

We quickly got the Engineering Team involved and they designed a solution that involved anchoring steel angles into the (uncompromised) sides of the foundations to provide a new bearing surface for the bridge beams.  Our daylight hours were quickly disappearing and lifting a 40’ bridge into a tight space in dark, snowing, sub-zero conditions is never a good plan.  Besides, we still needed to locate a steel fabricator who would be willing to stop what they were doing and cut some angle steel to the sizes that were required.

With a bit of luck, charm and determination, we managed to get the steel that same night.  Throughout the next morning and afternoon our hardy crew suffered through extreme conditions to get these installed to provide a bearing platform for our bridge beams.  With daylight quickly fading, our crane started to lift the bridge into place.

Thanks to the precision work of our manufacturing team, the bridge was a perfect fit for the tight space.  Within an hour the bridge was anchored and ready for use.  This important access for the building residents was restored.

This picture was taken the morning after installation.  Snow and sub-zero temperatures made things a little more difficult.

Written by The Bridge Lady (Regina)

The Golf Inc Strategies Summit

All about the The Golf Inc Strategies Summit 2016

The team at Links Bridges is pleased to be a part of this weekend’s Golf Inc Strategies Summit. The summit is located at the breathtaking Omni Barton Creek Resort & Spa in Austin, Texas. Regina, our very own Bridge Lady, has travelled all the way to Texas, with her camera and questions in hand as she records her meetings with many of the golf industries greatest influencers, aficionados and players.

 

Meeting New Friends

We were honored to meet with Marko Kaldoja from Pärnu Bay Golf Links who represents two golf courses and describes the Omni Barton Golf Course as “fantastic…with really great views” and is eager to “hear great ideas, share some knowledge and learn a thing or two that we can implement back home”. His courses have concrete bridges and is eager to meet with Regina to learn more about Links Bridges’ unique and sustainable fiberglass bridges.

 

Chris Karamitsos is from Tampa, Florida of Millichap National Golf Resort Properties Group. When asked why he is here he tells me his hope is to “meet with some industry professionals and tell them about what is going on with the golf transaction market”.

 

Lessons from the Keynote Speakers

On day two, we enjoyed the opening Keynote presentation about predicting Golf’s Future with Eric Affeldt, the CEO of ClubCorp, Dana Garmany, the CEO of Troon (who teaches us all the tricks of the trade when it comes to golf course management) Peter Hill, the Chairman & CEO of Billy Casper and Jim Hinckley, the CEO of American Golf (who knows the industry inside and out as a reputable executive in the course management and ownership industry).

Here are some of our favorite panelist insights and predictions that they presented when they were asked the burning question at this year’s Summit:  “What would you say is going to happen here in the next five years?”

  • The population playing golf will remain stable and people will have much easier access to golf courses and resorts with the varying technological advancements in the industry.
  • The consumer will have more and more choices on where to play golf, how to set up your tee times (online and offline) and the consumer can make decisions more last minute than in the past.
  • Food and Beverage services, special services are becoming more important to each course
  • It is changing from a mere athletic endeavor to an entire experience.
  • Initiations fees will remain low, as people are hesitant to spend a lot of money right now.
  • In the last six months, corporate travel has reached an all-time low, and this means there may be a decrease in corporate related golf travel in the near future.

With a schedule filled to the brim with inspirational speakers, educational sessions and networking events, we expect to learn. To stay up to date on our video blog updates from Regina, Like Us On Facebook. Learn more about the Golf Inc Strategies Summit online at http://www.golfincmagazine.com/strategies-summit/

 

Here are some photos from the summit:

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Written by The Bridge Lady (Regina)

National Golf Course Owners Association – Reception – GIS 2016

The Links Bridges Team was honored to attend the NGCOA (National Golf Course Owners Association) reception at the beautiful OMNI Hotel in downtown San Diego.  It was a great time with many of the key people in the Golf Industry in attendance.

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The hard working team of NGCOA at Golf Industry Show 2016 in San Diego, CA

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The Bridge Lady of Links Bridges at NGCOA Reception, Golf Industry Show 2016 in San Diego, CA

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The Bridge Lady with Mike Woods, PGA Director of Golf; PGA Director of FootGolf and Vice President, Morton Golf. Sacramento CA

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Links Bridges CEO, Don Ferrar with long time friends Genevieve and Bill Brown, owners of Mont Cascades Golf Course in Cantley, Quebec. Bill Brown is a member of NGCOA Board.

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Great to meet Linda and Joseph Priddy. Joseph is the General Manager of Santa Maria Country Club, Santa Maria CA.

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